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Today’s music fans are quick to call you old when you consider the mainstream music coming out to be empty and disposable.  I’ve found that I’m fine with that.  I was listening to Schooly D’s “P.S.K. What Does It Mean?” in the car just the other day and realized that a lot of joints from back in the day just had staying power that I don’t think artists are trying to achieve nowadays.  It’s so hard to sell CDs in this digital age that artists are taking fewer risks and making music that is the sound of the current month, not something they actually think will be playable six months from now, let alone years and years.  To an extent, one must understand that the “artists” are doing what it takes to fulfill a demand brought about by the way younger consumers consume music nowadays.  This is the Attention Deficit Disorder Era of Hip-Hop…and music in general.

The moment iTunes made it possible to pick individual songs off of an album to buy on their own as opposed to buying the completed product, it ushered in the era of a la carte music.  The increase of access to music and other goods online lead to the instant gratification era.  People don’t want music they can live with for a while, they want music they can drive around to for a week and then discard for the next flash in the pan.  When you can separate an album into individual parts at the point of sale, the appreciation for a cohesive project or a concept album dwindles.  It’s all about putting out a “hot” song, which means using the producer or featured artist du jour. This is why everything on the radio and video channels has the same sound.  It isn’t lucrative to financially back a project that strays too far from the norm.  Hell, even Kendrick Lamar had to put Drake and Mary J. Blige on a feature.  If you think the label would have backed it without that assist, you’re bugging.

Unfortunately, there’s no turning back.  Today’s 16-25 demographic didn’t have the benefit, for some reason, of being taught to appreciate the classics, so they eat up the disposable stuff that the industry churns out.  As usual, the dedicated hip-hop fan has to put in some legwork to get what he wants out of his favorite artform.  I think this creates a necessary separation between those that are in it for the art and those that are in it for the business.  The flipside, however, is that you almost have to hope your favorite underground artist doesn’t get signed and then get strongarmed into doing a song with Taylor Swift.  All you can do is wish much success to the true artists in the game who put in work to make timeless music and don’t sacrifice the artistry for a dollar because at the end of the day, a gold flash-in-the-pan album is really not producing enough royalty checks to put an artist’s future kids through college.  Making timeless music and continuing to perform it and build upon it just might, though.

PSK (What Does It Mean?) x Schoolly D

 

Original music from the up and coming F5 (@Jay_F5 on Twitter).  This is off his forthcoming My Last L mixtape (no drop date determined as of yet).

I posted this some time ago as part of another post, but this joint deserved its own “Vintage Goods” post in my opinion.  El-P himself is a beast, but he started off with Company Flow and this joint is a classic.  Enjoy.

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She is into this show called Revenge, where we both heard this song for the first time, placed beautifully along with the footage of what was going on in the show at the time.  I always thought it was dope how people can fit a song exactly with what is going on in a TV show or film, to the point you couldn’t imagine the scene playing out without that music.  The video below is fan-made and weird, but the song is crazy to me.  Amazingly pure voice, haunting in this particular song.

Roc Marciano is a beast of an MC and people have got to stop sleepin’.  This previously unreleased cut is going to be off of the upcoming reissue of 2010’s Marcberg album, which will precede his newest joint, Reloaded, due out November 13th.

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Action Bronson and legendary (my opinion, go to hell) producer Alchemist apparently answer wishes and are intending to drop a mixtape together called Rare Chandeliers, date undetermined as of yet.  This is the first video off of it, entitled The Symbol, which reminds me of Bronson’s “Hookers At The Point” in terms of it being random and funny as hell.

So the guy has an ice cream cone tatted on his cheek.  Usually, this would deter me from even mentioning him on this webspace, but this new mixtape reminds me why I ever appreciated Gucci Mane’s music.  I can’t recall when I stopped listening to Gucci, but I’m glad this project came along.

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Bars on top of bars on top of bars!!!  Don’t sleep and cheat yourself out of some real hip-hop!  Now if I could just get my mitts on a collaborative mixtape from these two…maybe throw in Bronson and Ag Da Coroner…alright, let me chill.

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