Gold [Video] :: Chet Faker

While I was slow in being put on to this (it was out in 2014), it’s not entirely my fault. I realize we’ve come to a point where music videos aren’t life-changing events the way they used to be. We don’t talk about them the way we used to. In the visual for Chet Faker’s “Gold”, in what seems like a throwback to when alternative rock videos used to be uber-cerebral, the viewer appears to be peering out of the back of an old car driving down a deserted highway at night. The scene is perfectly set for horror until the first of three immensely skilled roller skaters glide into view and proceed to mesmerize you for the rest of the video, gliding effortlessly down the highway to a steady, bluesy groove.

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